Marketing Task for Swissvoyage

As part of the Swissvoyage project, we offer the following marketing skills:

Structure of the website
We collect content, continuously improve it and provide important information. The website is kept slim. Where appropriate, links are made to the partners’ websites. The website is designed with WordPress.

Visitor source
Indonesia is one of the emerging markets. An increasing middle class is emerging, curious about the world. Switzerland is considered a fairytale country and the tour operators only send guests to the hotspots.

But the Asians want to get to know the people, do their own research and participate in our values. Young people in particular want to travel independently, there are few offers, the parents invest in their children for such purposes.

persona

35-45 years
from metropolitan areas
University, good job opportunity, supportive parental home
curious, adventurous
interested in culture and people
medium purchasing power

Potential 280 thousand

Social media
We like to be active in social media, a challenge in terms of personnel. Here, too, an exchange is worthwhile for all sides. Above all, we are interested in publishing enough video offers on YouTube and posting them with partners on Twitter and Facebook.

Search engine advertising
With Google Adwords, visitors are led to the website and on to the partner sites. Together we design the right search terms and also help you with campaigns. We also analyze the results and behavior of website visitors.

Portal entries
Many free entries on the Internet can be improved and are taken into account when Google searches. The Google Business Initiative is interesting because it can be used to enter business information that is often displayed when searching locally and that offers good opportunities for contact with navigation and calling options.